LIGHT
Consulting
The Partners
Anne Thistleton
Anne is a 30-year consumer-marketing veteran, and has worked across six continents and numerous diverse industries. Since arriving in South Africa 20 years ago to lead strategy for the The Coca-Cola Company, her passion has been the mind and, specifically, how our mental operating system processes information. Given her expansive marketing experience, she has been able to identify the most relevant and valuable aspects of Mind Science for marketers and has been consulting in this area for the past ten years.
She and her husband are raising two teenagers, two dogs, one cat and one meagre vegetable garden. Her mountain and spin bikes keep her going.
Anne Thistleton
Keith Christian
Keith is an artist with a degree in Fine Art and a Creative Director with many years of advertising experience. He has worked on everything from consumer promotions for Guinness in bars across Africa, to sports sponsorships for oil companies.
At Saatchi & Saatchi he was instrumental in setting up the shopper marketing division which studies how people shop and endeavours to enhance the retail experience and drive brand sales.
Keith is passionate about classic cars and has two never ending projects in his garages that keep his weekends full and his pockets empty.
Keith Christian
Our Advisers
Gerald Zaltman.
Founding Partner
Olson Zaltman Associates
Mind Science Pioneer.
Professor Emeritus at Harvard Business School, authored 20+ books, received three patents and numerous awards.
Enjoys photography and fishing in Alaska.
Gerald Zaltman
Founding Partner
Olson Zaltman Associates
Bob Lurie
Vice President, Corporate Strategy
Eastman
Mind Science Champion.
Author of The Organic Growth Playbook and past Partner / Management consultant, The Monitor Group.
Loves sailing and tennis.
Bob Lurie
Vice President Corporate Strategy
Eastman
Jackie Dhaeyere
Market Research Consultant
Mind Science Expert.
Veteran market researcher with past decade focused on Mind Science research and its implications,
specializing in implicit and other neuro-aligned methodologies.
Loves extra time for family and friends, reading, hiking and travelling.